|
Strategic Updates
Please sign-up below to receive updates on our newsletter.
Also, visit the 'resource
center' to sign-up for updates on other strategic resources
like our workshops, webinars, clinics and other courses!
Q1
update from Better San Diego
Hello there...I
hope this message finds you well and in great health and
spirits!
LOOK TO 2011
Well, now that
we're in the thick of whatever the prognosticators have been
trying to identify (recession, depression, etc), hopefully
you've figured out a survival strategy at the very least, if
not an outright THRIVE strategy. We are advising clients and
non-clients alike to focus on loyalty-building strategies
and processes and for small business owners to finally get
serious and create a solid exit plan.
Since we're
really looking at 2011 for most regional businesses to feel
even close to normal (I'm personally thinking about 4 to 5
years before everything gets close to the way we remember it),
make sure you spend this time to really revamp, strengthen
and innovate your business' competitive position and ability
to delight your customers.
> So ask yourself
right now,
"What are we
doing right now to stabilize our business for the next few
years?"
> Even better yet,
"What are we
doing now to grow our competitive edge and market share to
dominate when the economy gets better?"
Feel free to pick
my brain over lunch or dinner sometime if you need a
starting place/another perspective on the above.
GET SOME SLEEP
"More than a
quarter of 1,000 Americans randomly polled by the National
Sleep Foundation, a non-profit organization that promotes a
greater understanding of sleep and health, reported that the
economy had disturbed their sleep at least a few nights a
week."
With this in
mind, please remember to get proper rest and make sure to
appreciate all of the little marvelous things that greet us
everyday.
GET YOUR COOKIES, GET A JOB, GET BUSINESS SUCCESS
See the end of
this section below!
PUT ON A BUYER'S
HAT
Obviously, this recession
isn't an ideal time for any of us but I want to make sure to
mention the "silver lining" and the key role we all need to
play to help get our economy out of this funk. The first bit
of good news is that our regional economy is poised to
bounce back quicker than most... mostly because we're not
overbuilt in terms of housing and our major economic engines
in terms of industry are getting stronger as competitors
struggle along.
To play my part,
I've been working with as many companies as I can to really
key in on LOYALTY-BUILDING sales and employee
recruiting/retention strategies so that they can
exponentially grow their market footprint during these
downtimes.
Personally, our
family is loading up on depreciated stocks and saving up to buy some more property in a couple
years since I think that's when it'll hit bottom. Everyone
loves a sale and property will definitely still be on sale
in the next 18-24 months. I love getting a 40-50% discount
on anything but especially stuff that costs hundreds of
thousands of dollars!
Obviously, the
downside to our current economy is that business is
sluggish. It has affected us greatly as most companies use
credit of some kind to procure our services. Since
traditional lending is frozen at best, this has been tough
for us. But we do have a unique partner that can access
credit in the millions for companies based on a different
criteria altogether; so that's been a helpful alliance for
us to refer clients to. Please let me know if you would like
to get in touch with this fantastic and crucial service.
Another thing
that we've been recommending to folks is to really take a
hard look at their internal processes to eliminate wasted
time, money, staff effort and other valuable resources. Just
doing this will SAVE your company tens of thousands of
dollars a year that you can apply to other efforts to grow
your business.
We have a couple
services in this area but are also looking for a few
good case study companies for our Indigenous Quality
Movement process. We're reducing
our fees for this service by 70% for the right 3 or 4
companies. Please let us know soon if you want to apply.
|
